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  • Indigo transfer grade published on every pair
  • Prices in USD only
  • Free standard shipping over USD 129

Three blocks · six washes

Fit & wash
matrix

Every other denim shop asks you to browse by fit and then start again from scratch when you want a different colour. The trousers in a row here are the same pattern, the same rise and the same seat. The only variable is how deep the indigo went.

Hover or keyboard-focus a cell for its three figures · Two cells are empty because those trousers are not cut. Nothing has been substituted to fill them.

Fit / wash
RinseDeepest
MidStandard blue
LightPale blue
BlackSulphur black
EcruUndyed
RawUnwashed

The block is the same across a row. Only the wash and the indigo change.

A lattice of eighteen small denim swatches arranged in three rows of six, separated by hairlines

At rest

Each cell carries the transfer grade in its top-left corner, as a number, a word and a five-segment scale — never as a colour on its own.

The same lattice with one swatch lifted and enlarged above the others

On hover or keyboard focus

Three figures rise from the bottom edge: the transfer grade, the shrinkage, and how far the waist opens. On a touch screen, open the product page instead — the same three figures are at the top of it.

What each column
actually is.

Macro of rinse denim, twill line visible

Rinse

Dyed, then rinsed once to take the loom finish off. Nothing else was done to it, which is why it is the darkest thing we sell and the one that transfers most.

Everything in rinse
Macro of mid denim, twill line visible

Mid

A measured wash that opens the twill and drops the indigo about two shades. This is the blue most people picture when they say jeans.

Everything in mid
Macro of light denim, twill line visible

Light

Longer wash, softer hand, most of the surface indigo already gone. Very little is left to rub off, and very little is left to fade.

Everything in light
Macro of black denim, twill line visible

Black

Not indigo. A sulphur black dye that greys down over time rather than going pale blue. It marks light fabric in its own way for the first few wears.

Everything in black
Macro of ecru denim, twill line visible

Ecru

The same cotton, never taken to the dye vat. There is no indigo in it at all, so there is nothing to transfer and nothing to lose.

Everything in ecru
Macro of raw denim, twill line visible

Raw

Straight off the loom and never washed. It is stiff, it is a full size long, it shrinks when you wash it, and the fade pattern that ends up on it will be yours.

Everything in raw